Walker says one of the major changes she and her team are pursuing is pioneering transformation in the way her team works, mainly by leveraging technology and focusing on constant improvement. She has built teams from the ground up and or enhanced existing ones passionately and sensitively,” says Anurag Saha, a partner at PwC. “Having worked with Karen over the years, I have always seen her embrace new challenges. Walker’s ability to maximize her teams has been evident throughout her career. By understanding their aspirations, I can better understand how to create a vision and be an inspiring leader.” “I also try to understand the personal and professional goals of my team. “When I join an organization and the team is largely built, I spend a lot of time talking to as many people as I can within the company to understand what is working well and what’s not working well,” she says. Having joined organizations as varying stages of maturity, Walker has built teams from the ground up but also stepped into more established teams. Since then, Walker has been focused on transforming her team, scaling the operation, and freeing up capacity for business partnering. “My past media experience provided a really strong foundation for me and allowed me to hit the ground running,” she says. Walker joined Pandora in 2017 with extensive experience in other media companies-including CNET Networks and CBS Interactive. Similar to our music genome-with our proprietary algorithm you can discover music-we’re looking to do that with podcasts as well.” “We want to work to personalize it and help content owners monetize it. “It’s a big market right now, but we think it can be much bigger because it’s very difficult for people to discover podcasts,” she says. Walker says that “Pandora is well positioned to continue to disrupt the terrestrial radio market with its personalized offering, non-music content, and in-app voice activation.” That’s one of many reasons why Walker joined Pandora, now the largest streaming service in the United States. It’s fun, inspiring, and very powerful, and I’ve been fortunate enough to be part of several well-known disruptors, including Pandora.” “I love consumer businesses where disruption is the common denominator. “I get inspired by the mission and the people I’m working with,” Walker says. Thanks to these innovations, Pandora has inspired a plethora of competition from other streaming services, but Walker and her team welcome it. More recently, Pandora has evolved its product beyond personalized radio and now provides a three-tiered offering (ad-supported radio, Pandora Plus, and Pandora Premium) with the ability to search and play any song, create playlists, and download music for offline listening. Setting up The Strokes radio station could introduce you to similar songs using the company’s proprietary algorithm, leading to The Vines, Franz Ferdinand, and more previously unknown artists. Not since the invention of the radio itself had a company changed the way consumers could discover and access music, not to mention customize their own radio stations. This history is one reason why Pandora was a revolutionary company when it was founded in the early 2000s, points out Karen Walker, vice president and chief accounting officer of Pandora Media Inc. But eventually, these programs were replaced by television, and the radio became primarily a way to transmit music. A technological phenomenon that symbolized the turn of the nineteenth century, it served as the precursor to television with broadcasts of Sherlock Holmes, Green Hornet, and the Glenn Miller Show. Karen Walker, Pandora Media Photos: Kelly Kenneyįew devices capture the essence of innovation quite like the radio.
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