This is what you can achieve with the Google Keyword Planner regarding keyword research, as it is the initial step before creating a Google Ads campaign. That is, you can find out if the number of monthly searches for that keyword has increased, whatever the specific amount. The question of the wide range remains the same, although in this option as in the previous one, there is an interesting fact in the column “Change in three months” that marks the search trend. This option allows you to enter a list of keywords to bulk analyze their search volumes, metrics forecast and bid estimates. From a seed keyword, just as you would do in any keyword research toolīy using the first option with the seed keyword “SEO tools”, one of the main shortcomings of the Keyword Planner is already seen: it provides too wide a range of search volumes to draw more or less accurate conclusions:Īnd the same happens when searching from a web page, which will help the tool detect keywords related to your products or services.Īlthough it has this drawback, Google’s keyword planner is still useful to get related keyword listings at no cost, especially long tail keywords that rank better.The first option gives you two ways to find keywords. Now you can access Keyword Planner and choose one of these two options: Find keywords with Keyword Planner To do this, use your Google AdWords account in expert mode and complete the configuration including the billing data, even if you are not going to pay anything. In fact, you can simulate that you are going to create one to access the tool, as is usually done. You don’t have to use the keyword planner just to run a campaign. Helps you create keyword-based campaigns.Organizes keywords into categories appropriate for your business.It tells you the campaign’s average cost.Offers you estimated search volumes for each keyword.Suggests keywords related to your website or your business.In fact, Keyword Planner can do all of these: This doesn’t mean that you can’t take advantage of the tool to work on the positioning of a website. The first thing you should know is that Google’s keyword planner is focused on finding the best keywords for your Google Ads campaigns. Keyword Planner, Google’s keyword search engine Let’s analyze it and see what some of the alternatives might be. This is the case with Google Keyword Planner, Google’s keyword search engine. However, despite their reliability, they can sometimes fall short of the needs that SEOs have to work on the positioning of a website. Therefore, the free tools offered are completely reliable and should be the first option such as Google Search Console and Google Analytics. Clearly, regarding SEO, Google is the best reference since it is where you want to position.
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